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The disclaimer at the end of the commercial is an eye opener, even if it is in small type: “Imaginary technology. Do not attempt. Duh.”
Tim Damon of Square Planet Media directed this spot which introduces us to a tongue-firmly-in-cheek innovation from luxury automaker Lexus--the Lane Valet. We see a guy cruising in his Lexus in the fast lane--only to be slowed down by a driver ahead who is going way too slow. READ MORE |
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“We had everything we needed right here. The NSX is a functional work of art. I approached shooting the campaign like I was shooting a supermodel. First, out on the town, and then, on a fashion runway.”
Los Angeles – Director Tim Damon just completed putting an NSX supercar from Honda through a tour of California, highlighting the performance and styling of one of the newest and most sought-after cars in the world. Damon directed both a short film and collateral images for ad agency Les Mains in Japan.... READ MORE |
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Director Helms Unconventional Spot For Tire Maker. Usually a tire spot involves tightly focused shots, but in the recent campaign for Michelin directed by Tim Damon (for agency SapientNitro), a story unfolds solely for the senses.
In a spot titled “Tunnel,” the ability to stir the senses begins with Michelin. Viewers are purposely propelled down a curvy mountain road before everything decelerates into a dreamy, surreal tunnel. Sound design filled with low bass notes, car engine exhaust and heartbeats build with the ride. The pace returns to real time with just glimpses and outlines of a car... READ MORE |
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Short Film Challenges Riders To “Create Their Own Legend”
Director Tim Damon was just tapped by Polaris, manufacturers of the new Indian Motorcycle, to show off its latest 2015 Scout model. Experts agree that the Scout is the most affordable ride for what is now becoming the hottest motorcycle brand in the world. The Scout campaign was created for Indian by agency Team One. One of the films by Damon introducing the new Scout Sixty... READ MORE |
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In this spec experimental short, analog and digital filmmaking are meshed to showcase the prowess of a Tesla Model S car. Filmmaker Tim Damon donned his DP cap and teamed up with Digital Giant directors/founders Alex Pickup and Dallas Carroll (with Reuben Wu) to create this film titled LightDrive.
The piece begins with streaks of light erupting from a dark void. Sparks fill the frame, symmetrical light patterns emerge, intercut with interior shots of a night drive through a dense urban landscape. Light blasts through a tunnel, suddenly shifting us to exterior shots of sun rays.... READ MORE |
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Square Planet Director Pulls Out All The Stops In Blistering :60 Spot.
High performance cars demand pedal-to-the-metal advertising, like the spot titled “Thermal” just completed by Director Tim Damon for BMW North America. The dramatic slow-motion open to “Thermal” quickly segues to the BMW M4 GTS taking off down a test track in sheer performance mode. Tires spinning and smoking, taking hard corners while drifting over hot pavement, “Thermal” is a one minute thrill ride for those lusting for a car built to be driven hard. Inside there’s shots of shifting gears and red-lining.... READ MORE |
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As part of its new “Let’s Play”
campaign/initiative for Lexus, Team One rolled out this Super Bowl
spot--titled “Illusion”--directed by Tim Damon which shows the
2015 Lexus RC 350 making some incredible drift parking maneuvers in
which there’s no room for error. Even the most adept stunt driver would
be envious of what we’re witnessing--until a real first ever Lexus RC
350 enters the scene, revealing that the prior cars we saw were all
remote controlled models that looked like the real thing... READ MORE
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Still photographer Toshi Oku recently spent five days in L.A. and on Venice Beach chronicling young people interacting with their new 2015 Subaru Impreza. The shoot was completed for agency The Designory... READ MORE
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Bandito Brothers Director Tim Damon
again shows his prowess for capturing magic moments in sheet metal,
this time for Boston based ad agency Mullen. Damon leverages both stage
and street to highlight the attributes of the all new 2015 Acura TLX. READ MORE
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Hold on, Let Go.
According to Damon, one of the key elements in making this projects successful was getting the Slingshot into stage20 (Damon’s private car-shooting studio) two days prior to the shoot. Having the Slingshot here early gave us the ability to build, fabricate and manufacture custom GoPro and Canon 5D mounts, says Damon. This was priceless in putting cameras in unique and special places. These rigs were one offs just for the Slingshot. “If I did not have an on-site fabrication shop, these mounts would have been impossible.”...READ MORE |
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Director Builds Buzz For New 3-Wheel Motorcycle By Taking Real People For A Spin.
Director Tim Damon recently went up remote Latigo Canyon Drive to give some lucky people the ride of their lives to launch the all new 2015 Polaris Slingshot, a street-legal side by side reverse trike available for delivery at Polaris dealerships nationwide starting next month. “We took people up the canyon, they had no idea what they were about to see or do,” says Damon, who for two days had chartered vans discretely bringing people up the canyon road to see, drive and take in the never-before-revealed Slingshot. “We then just captured all their energy and excitement.”...READ MORE |
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Automotive Production Takes the High Road as Media and Product Advancements Cause Shifts.
When it comes to advertising, cars are king. What powers them may change, what shape they take and how much they cost and what the prevailing design motifs are in grillwork and wheel covers – that all shifts and turns like a two-lane roadway snaking through the Pyrenees. But the dominance of the automotive category has... READ MORE |
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Veteran car photographer Tim Damon takes on the challenge of a shooting a rig shot
of a black sports car. In his 25 years as an automotive photographer, Tim Damon has made almost every kind of image that car clients demand: performance shots on race tracks, cars and truks in dramatic landscapes, and lots of studio shots, sometimes done on his 18,000-square-foot stage in Los Angeles... READ MORE |
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Tim Damon is one of Hollywood’s most highly regarded car-commercial directors, but that’s not where it ends. In addition to his own production company, Square Planet, Tim’s also behind Filmotechnic USA, whose business is fully integrated camera-car systems. The fleet of custom vehicles Filmotechnic USA has assembled is designed to fulfill every conceivable client... READ MORE
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World Class Facility Proprietary Lighting/Mounting Systems Designed For Car Work.
Director/DP/Photographer Tim Damon, most noted for his car spots and sheet metal shooting prowess, has opened stage20. The stage has a specially designed layout for completing world-class car work. Damon is probably best known for his recent combo still/spot assignments for Lexus, Corvette, Chrysler, Toyota and Goodyear. stage20 is located in Gardena, a small city located about 10 miles southeast of Hollywood...READ MORE |
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Damon Captures Latest Incarnation of 2014 Corvette
How does one improve on one of the most iconic cars of all time? Simple. Hire still photographer Tim Damon to capture the latest incarnation of the 2014 Chevrolet Corvette. The exterior, interior and on-location performance shots were completed for Chevrolet ( through Commonwealth in Detroit). The agency is currently using the photographs....READ MORE |
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To show off the road-hugging attributes of the 2014 Lexus IS/IS F Sport, Director/DP Tim Damon takes viewers to the track and puts the car through a rigorous, cylinder pounding workout. The result is an integrated campaign, for agency Team One, currently garnering thousands of views via the web and broadcast nationwide over 100x on the major entertainment industry award shows and NFL Network. In the :30 spot, Lexus doesn’t sing the car’s praises, rather the experts do via carefully integrated “quote” graphics from the leading automotive ... READ MORE
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Tim Damon is a filmmaker and photographer, but above all else, he's a car guy.
It's in his soul. It informs everything he does. "I've always been entrenched in car culture," he told Road & Track by phone last week. I'm a car nut-I'm no Jay Leno, obviously, but I probably own about 30 vehicles." Highlights from his personal stash include a '66 Continental, a '67 Pontiac Grand Prix, his daily-driver S63 AMG, and an Aston Martin Vanquish with a nitrous setup. "Half the fun of playing with your car is the reaction you get from other people," he laughed, explaining why the V-12 super coupe... READ MORE |
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“Why put nitrous on a V-12 Vanquish? Why not? I mean come on, you have to.” That statement alone should give you a pretty good idea of the delightfully skewed perspective with which Tim Damon views the automotive world. If you still need convincing, consider that, in addition to a fogged Aston Martin, the Detroit native and automotive photographer’s personal collection also includes a 1966 Lincoln Continental, a Porsche Cayenne, a 1967 Pontiac Grand Prix... READ MORE
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From still photography to live action to designing his own camera systems and rigs, Tim Damon's love of cars keeps him in perpetual motion.
So what's in your garage? That's a good question to ask any automotive director. If you ask Tim Damon, you'll find his very first love – literally and figuratively. The L.A.-based Damon's love affair with cars began years before his love affair with film and photography; in fact, one grew out of the other. A Detroit native... READ MORE |
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Director photographer Tim Damon's work on Cadillac for BBH is a strong case study for the studio's method of producing quality content that zips across media platforms.
The Cadillac "Mark of Excellence" campaign, which broke in the US earlier this year, represents more than a benchmark for GM’s line of luxury cars. It was also an opportunity for Director/Cinematographer Tim Damon and his production company, Square Planet, to call upon years of experience and an arsenal of customized gear to honor... READ MORE |
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Director Tim Damon recently spent time in Dubai and Oman, UAE, shooting a Land Rover print campaign via agency Cogent/UK.
Damon brought his HD video camera along for the ride. The shoot and the experience inspired a collaboration between Damon and editor Joel Marcus of Cutters... the result is a spec spot bringing Damon's footage together... "I was drawn to the idea of a marriage of still and video... READ MORE |
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Director Tim Damon recently spent time in Dubai and Oman, UAE, shooting a Land Rover print campaign via agency Cogent/UK.
Damon brought his HD video camera along for the ride. The shoot and the experience inspired a collaboration between Damon and editor Joel Marcus of Cutters... the result is a spec spot bringing Damon's footage together... "I was drawn to the idea of a marriage of still and video... READ MORE |